Category Archives: Advice for SMEs

Ignore the press, Primark will succeed in the USA

European brands, particularly British high-street ones do not have a brilliant track record when it come to cracking the American consumer market. For this reason more than any other, many people are already forecasting doom and disaster for Primark’s foray into American retail. They’re wrong, and we’re going to tell you just how wrong they are… Continue reading

The Password Factor²

Last year we wrote about the complex security concerns facing users of on-line services, and specifically about the strength of traditional passwords. Some visitors seemed confused by the argument that length can match complexity, so we’ve decided to briefly revisit the topic today using two example passwords. As before, remember that now we’ve posted these they’re no longer safe to use as actual passwords. Continue reading

Why everything you know about marketing is wrong!

The difference between buying a product and paying for an experience is one of the most profound distinctions that customers can draw when evaluating whether to do business with you or not. Today we’re taking an in-depth look at how you can overcome this barrier to closing sales…

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The Startup Story: Risk and Reward Part 1

In one of several blog entries that we are going to stagger throughout our technical articles, today we’re going to discuss how Startups and established SMEs can survive in what is still a very turbulent economy.

We decided to launch this line of blog entries ahead of schedule after realising a company we’ve followed for some time had just passed the six-months-of-trading milestone. The story of that company and how it started is similar to dozens, if not hundreds across the UK by now: Continue reading